Privacy Policy

Privacy Policy

Effective Date: 19 February 2026
Last Updated: 21 July 2026

Genix Digital Pty Ltd, trading as Genix Digital, is committed to protecting your privacy in line with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Where we send commercial electronic messages, we also comply with the Spam Act 2003 (Cth). If you are in the EU or UK, extra rights may apply under the GDPR.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you use our website, use the AI Markit platform, submit an enquiry, book a consultation, or engage our services.

1. What personal information we collect

We collect personal information that is reasonably needed for our business activities.

This may include: a. full name, b. email address, c. phone number, d. company name, e. job title, f. billing and payment details, where relevant, g. information you submit through forms, bookings, calls, emails, messages, platform fields, prompts, uploads, or consultations, h. account and login details, i. CRM-related contact and communication records, j. device, browser, IP address, approximate location, and website or platform usage data, k. cookies and similar tracking identifiers, l. information we receive from service providers, integrations, analytics tools, advertising tools, or other connected systems.

2. How we collect personal information

We collect personal information: a. directly from you, such as when you fill out a form, create an account, use AI Markit, book a consultation, contact us, or engage our services, b. automatically through cookies, tracking tools, logs, and analytics when you use our website or platform, c. from public sources, such as business directories or professional profiles, where relevant to our services, d. from third-party providers or integrations, including CRM, analytics, advertising, messaging, and automation systems, where permitted by law.

3. Why we collect and use personal information

We collect and use personal information to: a. provide the website, AI Markit platform, and related services, b. respond to enquiries and provide consultations, c. create, manage, and support client accounts, d. operate CRM, workflows, automations, and support functions, e. send service messages, onboarding messages, reminders, updates, and notices, f. send marketing communications where permitted by law and with consent where required, g. process payments and administer accounts, h. improve service delivery, security, and user experience, i. maintain records, troubleshoot issues, and enforce our agreements, j. comply with legal obligations.

We take reasonable steps to notify you of relevant collection matters at or before collection, or as soon as practical after collection.

If GDPR applies, our lawful bases may include consent, contract performance, legitimate interests, and legal compliance.

4. AI Markit platform data

If you use AI Markit, we may collect and store the business information, prompts, files, inputs, outputs, and related account data you place into the platform.

Based on the details you provided: a. that data is stored in the AI Markit platform, b. access to that data is intended to be limited to the client, c. we do not use your data to train public AI models, and d. we keep that data while you continue using the platform, then delete it within a reasonable period after you leave, subject to legal obligations and limited technical backup retention.

5. CRM and communications data

We use GoHighLevel as our CRM solution.

We may use personal information in our CRM to: a. manage enquiries and client relationships, b. record communication history, c. send reminders, follow-ups, onboarding messages, and service notices, d. send marketing messages where consent has been given or where otherwise permitted by law, e. run email, SMS, and WhatsApp communication workflows, including automated messages where you have consented.

6. Direct marketing and consent

Where we use personal information for direct marketing, we will comply with the Australian Privacy Principles and the Spam Act.

With your consent, or where otherwise permitted by law, we may send: a. marketing emails, b. SMS messages, c. automated email messages, d. automated SMS messages, e. WhatsApp messages, including follow-up and automated messages.

Our marketing messages will identify us and include a clear opt-out method where required.

You can unsubscribe or opt out at any time by: a. clicking the unsubscribe link in an email, b. following the opt-out instruction in an SMS or message, c. contacting us directly.

We will action opt-out requests within the time required by law.

7. Disclosure of personal information

We do not sell personal information.

We may disclose personal information to: a. technology providers we use to operate our business, website, AI platform, CRM, hosting, email, messaging, analytics, automation, and support systems, b. payment processors, where relevant, c. advertising and analytics providers, d. professional advisers such as lawyers and accountants, e. regulators, courts, government bodies, or law enforcement where required or authorised by law.

We take reasonable steps to work with providers that are expected to handle personal information securely.

8. Overseas disclosure

Because we use cloud systems and digital service providers, personal information may be stored in or processed outside Australia, including in countries where our service providers operate.

These may include the United States, the European Union, and other jurisdictions.

Where we disclose personal information overseas, we take reasonable steps to help ensure that it is handled in a way consistent with applicable privacy law, subject to any lawful exceptions.

9. Data retention

We keep personal information only for as long as reasonably needed for the purposes described in this Policy, and to comply with legal, accounting, operational, and dispute-resolution needs.

For AI Markit platform data, our current approach is to keep data while you use the platform and delete it after you leave the platform, within a reasonable period, subject to legal obligations and limited backup retention.

When personal information is no longer needed, we take reasonable steps to delete or de-identify it.

10. Data security

We use reasonable administrative, technical, and organisational measures to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure.

No internet transmission or electronic storage method is fully secure. Because of that, we cannot guarantee absolute security.

11. Cookies and tracking technologies

We use cookies and similar technologies for: a. website and platform functionality, b. analytics, c. performance measurement, d. advertising and remarketing.

You can manage cookies through your browser settings. Where required by law, we will seek consent before using non-essential cookies.

12. Access and correction

You may request access to, or correction of, personal information we hold about you by contacting us.

We may ask you to verify your identity before giving access or making corrections.

We will respond within a reasonable time and in line with applicable law.

13. Complaints

If you believe we have breached applicable privacy law, you can contact us using the details below and we will investigate and respond within a reasonable period.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner. If GDPR applies, you may also contact the relevant supervisory authority.

14. Changes to this Policy

We may update this Privacy Policy from time to time by publishing the updated version on our website or making it available through our platform.

The latest version will apply from the date it is published.

15. Contact us

Genix Digital Website: www.genixdigital.com Email: info@genixdigital.com For privacy requests, use the subject line: Privacy Request