Facebook & Meta Ads
Services

The appropriate budget depends on your audience size, location, industry competition, campaign objective, and expected cost per result. We review your goals and available data before recommending a starting budget. Ad spend is paid directly to Meta and is separate from the campaign management fee.

Campaigns can begin generating traffic, engagement, or enquiries shortly after launch, but reliable optimisation requires sufficient conversion data. The timeframe depends on the offer, budget, audience, creative quality, landing page, and sales process. Early results should be treated as testing data rather than guaranteed long-term performance.

Yes. We can review your current campaign structure, audiences, creatives, tracking, budget allocation, and historical performance. Based on the audit, we may optimise the existing setup or recommend rebuilding parts of the account where structural problems are limiting performance.

The service can include campaign strategy, audience research, account setup, campaign creation, ad copy, creative direction, retargeting, budget management, ongoing optimisation, conversion tracking, and performance reporting. The exact scope should be confirmed before the campaign begins.

Meta Ads is the advertising platform used to run campaigns across Facebook, Instagram, Messenger, and other eligible Meta placements. Facebook Ads generally refer specifically to advertising shown on Facebook, although the same campaign may use multiple Meta platforms

Creative support can include ad copy, static graphics, video direction, and multiple creative variations, depending on the agreed scope. Where original photography or video production is required, this should be planned and quoted separately.

Yes, provided the required tracking and consent setup is available. Retargeting campaigns can reach previous website visitors, engaged social media users, customer lists, and other eligible warm audiences.

Not every campaign requires a new landing page, but the destination must closely match the advertisement and make the next action clear. We assess whether an existing page is suitable or whether a dedicated landing page would improve conversion tracking and campaign performance.

Measurement depends on the campaign objective. Relevant metrics may include cost per lead, cost per acquisition, conversion rate, return on ad spend, qualified enquiries, purchases and lead quality. Reach, clicks, and engagement should not be presented as business results on their own.

Yes, when the target audience, offer, campaign objective, and budget are suitable. Smaller businesses should usually begin with a focused audience and one clear conversion goal rather than spreading a limited budget across too many campaigns

Yes. The client should retain ownership and administrative access to their Meta Business Portfolio, ad account, Facebook Page, Instagram account, and tracking assets. The agency should receive only the level of access required to manage the campaigns.

No responsible agency should guarantee a fixed number of leads, sales or a specific return. Results are influenced by market demand, competition, budget, creative quality, pricing, landing-page experience, and the client’s sales process. Performance should instead be tracked against agreed targets and improved through testing